The 2017 BeautyCon Festival at the Los Angeles Convention Center is a worldwide makeup event joining thousands of makeup lovers to share, learn, and connect with their favorite content creators, celebrities, and beauty brands. Special panels featured some of the biggest names in beauty including @iluvsarahii (Instagram Influencer), Amber Rose (model and activist), and Chrissy Teigen (model and TV personality), who discussed their experiences and the constantly evolving nature of the beauty industry.

Visitors who made their way to our booth experienced an exclusive first look at our amazing unreleased products and received full-sized product freebies! They also had a chance to stock up on L.A. Girl fan favorites including our Pro Conceal HD Concealer, Pro Coverage Foundation, and more!

Special thanks to our celebrity host @adammeartistry for helping us introduce our new Lipify Stylo Lipstick, (an intense color, hydrating cream lipstick), Ultimate Auto Eye and Lip Liners, and extended Fineline Eyeliner shades. We would also like to express our sincerest gratitude to our beloved L.A. Girl customers who visited our booth!

Didn’t get a chance to attend Beautycon, Los Angeles 2017? Check out our video to see a recap of the event! Featured makeup artists and influencers: @adammeartistry @arnell.armon @makeupbysepi @sophiathao @missswendyle